Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks
Description
In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, crunchy, and anything but traditional.
They dive into:
- How they used TikTok to build a loyal audience (before ever launching the product)
- Why social media is their most powerful (and free) growth tool
- Tips for building in public, going viral, and managing content without a big team
- Balancing best-friend energy with business structure
- Their advice for new brand owners and how they’d approach hitting 7 figures from scratch
Grab a snack (maybe a pickle?) and get ready for a fresh, fun, and insightful conversation with two sharp ladies disrupting the sleepy pickle category. 🥒✨
Brands mentioned during this episode:
- Good Girl Snacks
- Erewhon
- Shoedog by Phil Knight
- Power of Now by Eckhart Tolle
- Pistakio
- Brave Sauce
- Reformation
Chapters
00:00
Welcome to Good Girl Snacks
01:14
The Art of Pickle Tasting
02:45
Flavor Innovations and New Releases
05:10
The Journey of Founders
09:27
Growing in Public: Social Media Strategy
13:35
Consistency and Authenticity in Content Creation
16:28
Roles and Responsibilities of Co-Founders
17:56
Maintaining Friendships in Business
20:04
Retail Success and Market Positioning
22:30
Balancing D2C and Retail Strategies
24:07
The Future of Social Commerce
25:32
Lessons Learned and E-commerce Insights
27:12
The Secret to Crunchy Pickles
28:49
Speed Round: Quick Insights
United States
